Website Management Services
website development.
Website Management
Customers and prospects use a company’s website as their initial resource when investigating. Website design and writing for legal, accounting, retail, and technology businesses are areas of expertise for BoardroomPR. We will ensure your website has excellent visual appeal and is built correctly on the back end to increase the likelihood that it will rank well in search engines. We could handle the content for you after designing and launching a site.
Blog Management in West Palm:
A valuable tool for reaching your target audience is blogging. They help you get devoted supporters and advance your subject-matter competence. Bloggers commonly utilize blogs to discover trustworthy sources for their articles, and some newspapers even let you link to their blogs independently. You might climb the search engine rankings with blogs that include relevant keywords. BoardroomPR will set up your blog and make posts regularly on your behalf if you require extra time.
Content Management:
Users desire a more personal, close-knit engagement on social media. Our social media team is skilled at producing content that considers the many channels your audience uses and their preferred methods of information intake. This process produces significant engagement since these exchanges turn visitors into followers, friends, and customers. By blending the most recent social media trends with unique multimedia technology, we create content that matches your demands, from bright images and video to attention-grabbing animation and personalized graphics. Even if there is no defined number of posts that should be published each week, we can work with you to develop a schedule that suits your needs.
Search Engine Optimization SEO:
BoardroomPR is in charge of various local, state, and national SEO campaigns that have improved client rankings on Google, Yahoo, and Bing to page one, with some even snatching the desired #1 spot. After 60 days, the majority of clients start to see results. Each BoardroomPR search engine strategy is implemented according to a specific SEO game plan that maximizes its effectiveness and long-term advantages.
Online Directory:
Have you ever observed that the company’s Google or Yahoo business listing shows up before other listings when you search for a business online? BoardroomPR continually adds new articles, photos, and videos to your page, guiding clients on how to get the most out of their online directory entries. Moreover, we confirm the accuracy and consistency of all the data.
Website Business Manager & Chatbot Implementation:
Make it easy for people to reach you by including a business messenger on your website. A chatbot in business messaging may respond to common queries even after business hours when a live person is not accessible. This may be handled for you by our experts. Let the branding experts at BoardroomPR assist you in developing and promoting your conventional advertising, corporate materials, website, social media, and blog so that you can interact with your target audience immediately. 985 words altogether. BoardroomPR will create advertisements and put them in suitable media when it is in the company’s best interests. Please be aware that each service—talent, photography, audio and video production, logo design, and others—has a different cost based on the particulars of each project.
I have referred business to Boardroom Communications over the years because they are professional and ethical, which is hard to find sometimes in this business!
Margie Zable Fisher
see our work.
At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.
Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.
Competitive Analysis
Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.
Website Architecture
Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.
Website Development
To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.
User Engagement
Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.
Website SEO
When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.
We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.
Website Target Audiences
Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.
