Law Firm Marketing Services
law firm marketing.
Law Firm Marketing and Public Relations Firm
By utilizing BoardroomPR’s systematic approach to marketing and public relations, law firms have an edge in rising above competitors in Florida’s highly competitive legal services market. Our law firm marketing agency team members have more than 100 years of combined experience working with attorneys and law firms throughout the state and impressive success stories to share.
Managing partners and marketing directors looking to build a brand, book of business and reputation recognize that BoardroomPR is the Florida law firm public relations and marketing agency of choice.
Since 1989, we have served a variety of Florida law practices, from the largest statewide, full-service law firms and top specialized boutiques to one or two practitioners looking to bring their game to the next level.
Each BoardroomPR client has its own needs. Whether it is traditional media relations, social media optimization, website development and SEO, hosting a special event, creating a winning advertising campaign or a new brochure, BoardroomPR has the experience and know-how to get the job done.
I have referred business to Boardroom Communications over the years because they are professional and ethical, which is hard to find sometimes in this business!
Margie Zable Fisher
BoardroomPR serves as a law firm’s outsourced marketing department to provide outstanding public relations and social media management, the cornerstones of legal PR in the 21st century. Our skilled professionals also handle website maintenance and management as well as search engine optimization and e-Newsletter creation and distribution.
BoardroomPR is proud to offer our law firm clients valuable seminars in networking, social media management and media training. We offer advice on industry organizations and community involvement. Whether it is a large, full-service law firm or a boutique shop with a single practitioner, we are skilled at a wide range of PR options that put our client’s names and talents in the minds of their proper audiences. The plaintiff and defense counsel, alike, count on BoardroomPR.
We produce consistent messaging that can be re-purposed across traditional and digital communications channels. The goal: increase frequency of contact and encourage interaction and relationship-building with existing clients, prospects, referral sources as well as the industry and community at large.
BoardroomPR is a true partner to law firms and has developed a well-deserved reputation for helping firms accomplish their goals.
BoardroomPR works with law firms to produce news releases identifying attorneys as thought leaders in their respective practice areas by publicizing notable cases, new hires, transactions, research reports (we help you create) and trends.
We also react to breaking news by offering attorneys for commentary. Our executives have strong connections with traditional media including newspapers, magazines, trade journals, and television and radio station outlets.
BoardroomPR is practiced as a legal PR agency, having consistently placed attorney-authored articles in newspapers, trade journals and newsletters. This position the law firm and its attorneys as professional leaders. Our publicists are skilled at producing story ideas and have them published in important publications. We work closely with you and the editors to be certain that the articles are well-conceived and well-written with the right audience in mind. Published articles serve as additional marketing material in reprints and handouts. They are also effective tools to enhance the website, blog and social media.
As a law firm marketing agency, BoardroomPR has excelled at case publicity for several decades, and we recognize the significance of promoting tremendous achievements in litigation. Whether it is a press conference, class action, criminal defense, commercial lawsuit, personal injury case or other newsworthy matter, BoardroomPR’s professionals assess cases and obtain media coverage that best highlights attorney achievements.
Our staff assists clients in establishing LinkedIn, Facebook, Instagram and Twitter pages. We provide a turnkey service to create profiles, layout pages; upload contacts and build an audience. We write, design and create ads, boost posts, shoot and edit video. Then, we analyze the results. In short, we handle all aspects of social media for law firm clients, with careful compliance with Bar rules.
In addition, we strongly believe that blogging increases visibility and credibility. Blogs are a powerful tool to communicate a message to a target audience. They enable attorneys to demonstrate extensive knowledge in a specific area and build loyal followers.
Reporters often turn to blogs to find credible sources for their stories. Blogs will also help a firm’s website move up in the search engine results. BoardroomPR can help create a blog and ghostwrite entries on a regular basis.
BoardroomPR offers a comprehensive online reputation management program. We monitor the entire Internet, review sites and social media to show who is talking about clients and their firms and what they are saying. We evaluate hundreds of key databases on the Internet, profiles and penetration level.
Today’s social media audience demands more than just copy-heavy posts. With live video and dynamic images, engagement levels explode. At BoardroomPR, our video production specialists produce attention-grabbing viral videos for your company’s social media and online results.
Clients are assigned to a team of professionals depending upon the scope and number of markets. We begin by meeting with key partners and law firm administrators to establish objectives, an action plan and corresponding budget. We pride ourselves on communicating with our clients regularly and providing monthly updates to track our progress.
We don’t simply work with law firms. We also immerse ourselves in their profession. Our involvement in Florida’s active legal marketplace includes:
Legal Marketing Association
Orlando Chapter Chairperson; Two former chairs and co-chairs of South Florida Chapter; helped start the Tampa chapter
Broward County Bar Association
Frequently assist, speak, write and sponsor, and get clients involved
Orange County, Hillsborough County and Jacksonville Bar Associations
Involved on behalf of our clients
Legal Aid Service
Former chair of Executive Council, current member, committee chair
Florida’s Children First
Statewide advocacy for foster children
ABOTA – (1990s)
Handled national road show featuring the U.S. Constitution and the importance of jury trials
Florida Justice Association (early 2000s)
Represented the organization in its battle with Florida Medical Association
BoardroomPR has attracted top-quality law firm pr and marketing professionals in the world of public relations, marketing and media. This is by design. We create a work environment that is inviting and stimulating, and we draw a diverse and fascinating roster of clients for whom the best in the profession are eager to work. Many members of our leadership team are former journalists and marketing executives. Their vast knowledge and contacts make BoardroomPR the premier firm for fast, effective public relations that continually makes an impression. Our achievements in media are unsurpassed.
At BoardroomPR, however, there is more than top-notch professionalism. Our energy and eagerness make the firm so successful. Employees feel it; the media recognizes it; the clients know it. It is a tangible quality that makes BoardroomPR different — and simply better. It gives our clients the comfort that every aspect of their public relations is being handled efficiently, professionally and with enthusiasm.
