Top Public Relations Firm in West Palm Beach

Public Relations Services in West Palm Beach

BoardroomPR’s West Palm Beach PR team executes and coordinates press releases, secures guest columns, and obtains qualified commentary from your key partners and executives to ensure consistent media coverage in top-tier consumer, trade, and business newspapers, lifestyle magazines, professional newsletters, journals, blogs, online sources, and broadcast news outlets. The following strategies will be employed by your West Palm public relations firm to help you reach your PR-marketing goals. We also provide our services to Miami-Dade and Broward counties.

West Palm Beach Public Relations Campaign Services

As a public relations firm, we customize a public relations plan that is tailored to your goals. It draws on a wide range of services that puts you closer to your customers, contacts, prospective clients, referral sources, news media, online, and social media audiences. Your team at BoardroomPR sits with you to develop a strategy that draws on our three decades of experience.

That approach in hand, we guide you on which of our public relations offerings the ones best suit your goals and needs. Then, we initiate and coordinate an integrated plan that uses traditional, social, and digital channels to secure a high-level presence for your organization, products, projects, issues, and execs:

Press Release:

A press release can be used to announce important corporate news. There might be a lawsuit, a new trend, an expansion to a new product or service offering, a recent transaction, or a significant new hiring in the West Palm news. These critical concerns should be known to the public and your current and potential clients. At BoardroomPR, several seasoned writers have experience writing for the media and are skilled at creating intriguing ideas that editors and reporters would find interesting. Using our connections with the media, we will compile a list of reporters and editors interested in your message for targeted media dissemination. We make sure your news is reported on by following up with West Palm reporters right after the announcements.

Expert Sourcing:

Along with press releases, we seek to have your Palm Beach county executives and subject-matter experts cited in publications as knowledgeable, reliable sources that relate to the company’s key areas of expertise. Our clients are frequently cited in news articles on business and economic developments.

Appearing in respectable West Palm Beach newspapers and on television may help the company and its senior executives improve their reputation and brand recognition.

Byline Articles & OpEds:

Executives and professionals in West Palm, Palm Beach, and Palm Beach Gardens may establish a reputation as thought leaders by writing byline articles and opinion pieces for publications, including newsletters, trade journals, and newspapers. Publicists and consultants at BoardroomPR are adept at developing ideas for guest articles and opinion pieces and submitting them to prestigious West Palm Beach publications. We will work closely with you and the editors to ensure the articles are well-written and targeted at the right readers. Published articles may be used as supplementary marketing materials in reprints and handouts and are incredible tools for improving the website, blog, and social media platforms.

Media Training:

After choosing the spokesperson, BoardroomPR will provide them with an outline of media training. You and your staff will be prepared for each interview by our media relations specialists. To reduce the likelihood of any surprises, we make previous plans with TV reporters. Speaking on-camera training, advanced crisis management and communications strategy are all services that BoardroomPR can provide to your company’s spokespersons.

Thought Leadership:

Byline articles allow a business and its staff to publish articles in newspapers, trade journals, and newsletters while establishing them as thought leaders. Together, you will develop essential and timely story ideas that will be properly written, edited, and sent to critical West Palm media outlets by the publicists at BoardroomPR. The published information can be seen more frequently on your website, social media, brochures, and other marketing materials.

Feature Stories:

We also pitch clients, their companies and leadership for feature stories in print, broadcast, and online media.

West Palm Community Outreach:

Giving back charities, foundations, and people in need is an excellent low-cost marketing tactic. Your objectives to spread your brand while assisting others and forming new connections will be furthered by this. Our senior management team provides substantial assistance to the regions that our West Palm marketing firm covers. We can direct your company to the “right” locations so you may create the finest possible business relationships. We will develop a unique community participation plan for the business based on the issues you care about and the kind of people you want to network with.

New Business and Relationship Development:

When establishing contacts or doing PR marketing in West Palm Beach, we are skilled and cautious when connecting our clients. At gatherings, lunch meetings, or continuing education lectures, we frequently introduce people to one another.

Copywriting:

As a well-known West Palm public relations firm, we assist you in selecting suitable locations for your ads after you have a logo, tagline, and phrasing you are at ease with. In addition to negotiating the final prices, we assist in setting a budget, frequency, and time with newspapers, journals, magazines, and maybe radio and television networks. Your advertising, pamphlets, direct mail, website material, and blog posts will be written by a skilled team of writers at BoardroomPR with years of expertise.

Industry Relations in Palm Beach:

Whether you select a current trade show booth, an event, or a marketing strategy, participation in a trade show will pay you with new connections and, ideally, new business due to our public relations and marketing skills.

E-Newsletters:

E-newsletters have established themselves as a mainstay of the messaging sector. BoardroomPR may fulfill any request, including those for corporate or business-wide issues, specific counsel, updates, or customized versions for certain people’s goods or services. We ensure your campaign is spread as profitably as is practicable by utilizing A/B testing, analytics, and our expertise in the best techniques for your business.

Crisis Management for South Florida Businesses:

We are a top crisis management firm in Florida, serving large corporations, sole proprietors, nonprofit groups, attorneys, lobbyists, and government agencies. We respond to urgent, high-stakes circumstances, such as inquiries, litigation, land-use disputes, natural and manufactured disasters, environmental concerns, crimes, mishaps, public health emergencies, bid disputes, and misconduct allegations, to mention a few. At any moment, from any direction—business disasters can occur. Disasters can be prevented, but your crisis management team should support you in handling the fallout. When faced with an unanticipated, severe crisis, our PR agency’s tried-and-true strategies assist firms, organizations, and individuals in resolving the situation effectively.

Other PR Tools:

Our public relations firm’s services include Expert Sourcing that puts your executives in the news as subject-matter experts. They become integral to attention-getting news stories and are cited as knowledgeable, credible sources that align with the company’s key areas of expertise. In many instances, your top people will be interviewed on news stories regarding trends that most affect your organization. BoardroomPR’s efforts help build your brand and raise the professional standing of your leaders. Reacting to Breaking News: BoardroomPR will your firm and its professionals to comment on important news angles related to your business.

Reporter Relationship Development:

As one of the top South Florida PR Firms, BoardroomPR will set up meetings and interviews with key reporters based on your priorities to help you develop the media relationships you want and need to ensure your story is properly reported.

Editorial Calendar Monitoring:

As a leading marketing firm in West Palm, BoardroomPR keeps an eye on the editorial calendars of WBPF business and trade journals to locate opportunities for its customers to be included in planned pieces and special sections. We also have our regular media relationships in addition to this. The daily delivery files for story leads are also available to us. For such narratives, references to our clients are frequently used.

Online reputation management (ORM) For Entrepreneurs and Corporations:

For Palm Beach County PR clients, managing their online reputation is made easy with BoardroomPR’s all-inclusive platform. We watch online forums, social media, and review sites to learn what customers say about your company. Along with your profiles, we search hundreds of critical online databases. Your profile will be immediately posted to at least five more databases every month, gradually improving your SEO.

Speaking Opportunities/Event Sponsorships:

BoardroomPR will stay up to date on all the major conferences and inform you of opportunities for speaking engagements. Often, but not always, these speaking opportunities require a sponsorship, which we are happy to negotiate on your behalf.

1) What local and local market media should a Florida PR firm target for its clients?

There are a number of print, broadcast and online media outlets that are critical when you select a PR firm. Among the highest priorities are the following

a) Knowledge and contacts in the major Florida newspapers, magazines, and portals. Florida-based companies need PR firms that can generate media in the Sun-Sentinel, Miami Herald, Tampa Times, Palm Beach Post, Orlando Sentinel, Tampa Bay Times, Sarasota Herald-Tribune, Naples Daily News, Lakeland Ledger, Florida Times-Union, etc. Without the ability to get into the major dailies, a PR company cannot be successful. Whether it is the business page, city desk, community or opinion-editorial page, there are numerous opportunities to have your news published in the form of a feature article, news brief, byline article, letter to the editor or OpEd.

b) Knowledge and contacts of South Florida, Central Florida, Florida’s Gulf Coast, Southwest Florida and national trade journals. Companies benefit tremendously if they are visible in their own trade/industry media. Construction marketing should be in Construction Executive. Restaurants owners should be in Restaurants and Hospitality, medical professionals must be in South Florida Hospital News or Florida Health Industries while real estate practitioners would appreciate being in stories in The Real Deal, Florida Realtor or Southeast Commercial Real Estate.

The benefit for Florida’s for-profit and not-for-profit businesses to achieve PR coverage in key journals is the ability to stay on the radar of your important customers, prospects, members and the community at large.

c) Knowledge and contacts of major market Florida TV and radio stations and their digital departments. Awareness through electronic media is extremely valuable and providing opportunities on television and radio reaps enormous benefits. From local stations such as WPLG, WFLA, WINK, NBC6, WLRN and WIOD radio to network news including CNN and NPR, these outlets can produce a tremendous reaction.

Knowledgeable PR companies in South Florida, Central Florida, Gulf Coast, and Southwest Florida should have key contacts such as news directors, assignment editors, TV and radio reporters, and special project and segment producers so they can call on them when they have clients news to pitch.

Also, most stations have locally produced shows that local Florida PR agencies can book guests who have a story that might fit the shows’ format and audience.

In addition to having a great story with a visual angle, today, most of Florida’s TV and radio stations have blogs, online newsrooms and active social media platforms they can call on for news items that may or may not make the evening, afternoon or morning broadcast.

2) How can a company evaluate the Return on Investment (ROI) on their traditional Florida Public Relations campaigns?

Public relation is an essential element in a business’s marketing plans. A Fort Lauderdale PR, Tampa PR or Orlando PR firm may work in tandem with a company’s in-house Florida communications and marketing team and possibly other marketing vendors such as graphic designers, digital ad agencies, web developers and out-of-town strategic communications departments. Or, a PR firm can provide all the elements in one place. Once a campaign unfolds, clients will recognize increased visibility through various elements — media, word of mouth, greater interest in the company or business and a general acknowledgment of improved awareness. ROI is difficult to determine but easy to feel.

3) What PR skillsets should a business or not-for-profit organization is looking for when selecting a PR agency?

The best Florida PR firms combine talents in various fields. Seasoned public relations professionals who may be former print, digital or television journalists have many of the top PR skillsets such as written and verbal communications skills and excellent relationship development talents as well. Recent grads from the University of Florida, FIU, UCF, FSU or University of Miami might be a good fit along with a firm’s experienced publicists. Professionals with graphic design, website management, social media, and video production skills are all important. Most essential, however, is getting a team with a passion for providing the best opportunities for its clients, people who will make the investment in learning your company and the industries you compete in.

4) What Florida cities are most important for a PR firm to be based on?

A good firm with excellent contacts can do business throughout Florida. It is often valuable to have permanent PR staff on the ground in the major cities including Orlando, Tampa, Naples, Miami, Fort Lauderdale, and West Palm Beach. Nothing can take the place of strong media and community relationships.

5) How important is hyper-local media in a Florida PR campaign?

Hyperlocal media is tremendously important. Most Florida businesses, small and large, gain valuable exposure in media where their headquarters are located as well as other cities and towns where they have other facilities, people and customers. Prominence in glossy magazines such as Plantation Lifestyles, Weston Gazette, Sunrise Forum and The Parklander, Boca Magazine, Coral Gables Magazine, Orlando, Tampa, Naples or Florida Trend magazine can work wonders to help improve business throughout your Florida markets. There is a wide variety of local publications in towns such as Davie, Cooper City, Lighthouse Point, Pompano Beach and the City of Fort Lauderdale that offer wonderful opportunities for increased visibility. Throughout West and Central Florida, dozens of hyper-local papers are looking for good news stories. North Florida and the Panhandle also have a good assortment of media opportunities. The circulations may be smaller than the dailies, but the readership is often more attentive.

6) How long should a PR campaign take to begin seeing results?

Clients vary and so do their campaigns. In busy metropolitan areas such as Orlando PR, Tampa, Miami PR and Fort Lauderdale PR, a good campaign should last at least six months and it is best to give it a year to gain traction and momentum. Then continuation is vital – start and stop campaigns can immediately dissolve the progress. In smaller areas such as Naples PR, Ocala, the Keys, a four – to – eight month program could be successful to penetrate the media and the mindset. Again, continuity is important.

7) Can a PR firm help with corporate networking?

Absolutely. Lawyers, for example, can be guided into the right committee of the Florida Bar Association or Broward Bar, Hillsborough or Orange County Bar or other regional association. A good statewide Florida PR firm will provide insight for a human resource professional to join SHRM – The Society for Human Resource Management or HRACB – Human Resources Association of Broward County. PR firms know organizations for accountants such as SFAFP – The South Florida Association for Financial Professionals. Public relations professionals guide their clients in the right direction. Hiring a local Florida PR agency will help make their connections your connections.

8) Can a PR firm help establish community relations or outreach campaign?

Similar to professional organizations, good PR firms find the right match for clients in the civic and charitable arena. Whether it is joining the Heart of Florida United Way or Jewish Federation of Palm Beach County or Legal Aid that does so much good in Florida, there is a myriad of organizations that a client can be advised about where they share a passion for the group and a knowledge of the cause.

Many Florida entrepreneurs and executives and their employees enjoy giving back to their respective local communities by supporting local charities, charity events such as walks, runs and bikeathons, galas, fishing and golf tournaments and other types of fundraisers. You not only give back to these excellent charitable causes, but your company’s reputation also benefits from being viewed as active in local causes.

Another way to channel your company’s outreach is to join committees and boards of directors of local charities.

9) How involved does a business have to be in order for its PR to be effective?

PR Firms cannot work in a vacuum. But if you are a Florida Business, looking for excellent PR, a good firm can move forward with weekly calls and general emails. Meetings are important to maintain facetime but not without a good reason. As we say in the PR business, public relations is a participation sport. The more involved you and your team are, the more impact your Florida public relations campaign will be. It also promotes employee morale and helps build brand and reputation.

10) Where can I learn more about various firms?

O’Dwyer’s Directory is an excellent place to get a general knowledge of PR firms. But equally easy is to google Public Relations firms within your geographic area, say Fort Lauderdale Public Relations, and find out who comes up. The ones that rank high are taking the time to make sure their websites are easily located – that kind of attention to their own business is important – it’s a sign they’ll do similar work for you. There are other lists of top South Florida, Central Florida, Tampa and Jacksonville PR agencies in places like local American City Business Journals, Florida Trend, the Daily Business Review’s “best PR Firms,” and by getting word-of-mouth recommendations from people you respect.